Last night was bonus module number 1 for Alex Jeffreys coaching program. The guest speaker was Maria Andros, the Queen of Video Marketing. Maria was very enthusiastic and gave us a tremendous amount of information in the short hour that she had.

She gave us a run down of some of the do's and don'ts of using videos as a marketing tool. Things like:

• making sure you put your url in the description
• making sure you put your target keywords in the description
• making sure you use tags
• always introduce yourself
• always have a call to action
• ask people to comment on your video
• smile, don't be too serious

That is just a few out of a long list.

Videos have taken the internet by storm in the last couple years. Maria is right when she says that "Old School" marketing tactics don't work any more. Video and social marketing is the future of making money online. All you have to do is look at the popularity of sites like YouTube to know this is true.

I have been telling myself for the last 2 years that I need to start implementing videos in my marketing strategy and haven't done squat until recently. Luckily for me it is not too late. I announced a few weeks back that I was going to have a Camtasia marathon to create videos while I still had the free trial available.

Well, life and the holidays kind of got in the way, although I did make 5 videos. My free trial had just run out but after listening to Maria last night, I knew that the $300 for Camtasia is nothing compared to the money that it will make me down the road. So I went ahead and got my key.

Alex sweetened the pot last night by announcing another contest. There will be 2 $1500 prizes payed out after Feb. 5th. One for the most creative/informative video and one for the video that generates the most traffic. So I have decided that I am going to win one of those prizes. That will pay for Camtasia and then some.

I got a new flip video cam for Christmas and I plan to put that to use as well. I might even upgrade to a high def flip cam if I win one of those prizes. You know…I was thinking…The most creative video probalby stands a good chance to be the one that generates the most traffic.

$3000 would be sweeeeeeeeet!

Especially since what I have in mind is probably going to be a lot of fun. I have to say that I have seen one video that I enjoyed by a fellow student of Alex Jeffreys. Check out Dave Dunn's blog and watch the intro video. Dave takes advantage of his "newness" to making videos and turns it into something hilarious.

He is doing exactly what Maria couldn't stress enough last night.

"Just Be Yourself and Have Fun"

Now all of this great information raised some questions about tags and keywords. Maria explained longtail keywords a little but really didn't have the time to go into any detail. Luckily, I have a Hub page that I created about 4 or 5 months ago that explains all you need to know about Long Tail Keywords.

Take a look I think you will find it very helpful. I show you how I do my keyword research. If you like it please take a minute, give me a thumbs up, and click on the share button to submit it to Digg, Mixx or Stumble Upon.